TopNotch is a Dutch record label specializing in hip-hop. The label was founded in 1995, and is run by Kees de Koning. After some commercial success (with rap acts such as De Jeugd van Tegenwoordig, The Opposites, Def Rhymz, Postmen, and Extince) it became allied with Virgin EMI Records, and since 2004 has a marketing and distribution deal with PIAS Entertainment Group.