Ullared is a locality situated in Falkenberg Municipality, Halland County, Sweden, with 791 inhabitants in 2010.The village hosts a large department store, Gekås. It is the largest store in both Sweden and Scandinavia, and the growth of the store has made Ullared more or less synonymous with low prices among Swedes. A large number of stores, usually in the lower price range, have been established in the village since the early 1990s.