Ulverston is a market town and civil parish in the South Lakeland district of Cumbria in North West England. Historically in Lancashire, the town is located in the Furness area around 8 miles north-east of Barrow-in-Furness. It is close to the Lake District, and just north of Morecambe Bay, neighboured by Swarthmoor, Pennington and Rosside.Ulverston's most visible landmark is Hoad Monument, a concrete structure built in 1850 to commemorate statesman and local resident Sir John Barrow.