Up Pops the Devil (1931) is an American Pre-Code film about an advertising man (Norman Foster) who quits his job to become a novelist, upsetting his wife (Carole Lombard) and straining their marriage. The film was directed by A. Edward Sutherland and released by Paramount Pictures. The screenplay is based on a 3-act play of the same name written by Albert Hackett and Frances Goodrich; the play ran on Broadway for 148 performances from September 1930 to January 1931 at the Theatre Masque.