Veronica Vasicka was born in the 1970s in New York City to an Uruguayan mother and Czech father. At an early age, she had a passion for music and photography. She studied photography at the Rhode Island School of Design and later co-founded East Village Radio. Inspired by the music she gathered for her weekly 2 hour radio show, she launched the Minimal Wave label in 2005. Specializing in obscure electronic gems, she loves old new wave, Italo disco and house music.