Victor Value was a London–based value supermarket group, which operated at the lower end of the grocery trade.Old Victor Value stores which survive can often be identified by their distinctive blue and white tiled frontage. Victor Value was often known as VV, which was their logo. The handles on the doors of the store, were shaped to read "VV" when shut. (The Chapel Market branch, however, didn't have any handles,doors or windows. (It had one large shutter which was raised during trading hours.