Video Mods was a television series that aired on MTV2. This show turned video game characters into musicians. It was created by Tony Shiff of Big Bear Entertainment in 2003. A pilot aired in Dec 2003, having been underwritten by Electronic Arts. It was a form of branded entertainment, as the pilot featured characters from their games SSX3, Sims, and Need for Speed.In 2004 MTV2 Head of Programming Alex Coletti commissioned four new episodes which aired that Fall.