WBCV- The Big Cheese- (107.9 FM) is a radio station broadcasting a rock Hits format. Licensed to Wausau, Wisconsin, USA, the station serves the Wausau-Stevens Point area. The station is currently owned by NRG Media, LLC. Its 100,000 watt signal can be heard as far west as Eau Claire, as far south as Portage, as far east as Manitowoc, and as far north as Ironwood. Under certain conditions, it can be heard as far east as Manistee, Traverse City, and Ludington