WBRR is an FM radio station in Bradford, Pennsylvania. The station, operated by sister station WESB, is a classic-leaning mainstream rock format station branded as "100.1 The Hero" (HERO being a previous acronym for High Energy Rockin' Oldies).All staff is shared with WESB.For most of the 1990s and early 2000s, WBRR was an oldies/classic hits outlet known as "Cool 100".