WBUL-FM (98.1 FM, "The Bull") is one of four country music FM radio stations serving the Lexington, Kentucky radio market. The station broadcasts with an ERP of 100,000 watts, with a 100-mile broadcasting radius. The station is heard as far south as London, as far east as Grayson, as far north as Cincinnati and as far west as Louisville. iHeartMedia, Inc. currently owns the station. WBUL-FM is the third station broadcasting HD Radio in Lexington along with WUKY, and WKQQ.