WCBT (1230 AM) is a radio station broadcasting a Sports Talk format using syndicated programming from ESPN Radio. Licensed to Roanoke Rapids, North Carolina, USA, the station is owned by Jimmy Johnson, through licensee Johnson Broadcast Ventures, Ltd.In September 2013, First Media Radio reached a deal to sell WCBT to Johnson Broadcast Ventures; the sale was consummated on December 19, 2013 at a price of $100,000.