WFLC (97.3 FM, "HITS 97.3") is a Mainstream Top 40 music formatted radio station in Miami, Florida. The station is owned by Cox Media Group. Its studios are located on North 29th Avenue in Hollywood and the transmitter site is in Miami Gardens.Prior to becoming WFLC, 97.3 was home to an AOR/Rock station, WGTR, known as "97 GTR". Before that, it was home to another adult contemporary station, WAIA, known as "97A1A".