WHSM-FM (101.1 FM, "Magic 101") is a radio station licensed to serve Hayward, Wisconsin, USA. The station is owned by the Red Rock Radio Corporation.WHSM-FM broadcasts an adult contemporary music format, including satellite-fed programming from Dial Global. Broadcasting 24 hours a day, its studios and transmitter are located at 16880 W. Highway 63, west of downtown Hayward.The station was assigned the WHSM-FM call sign by the Federal Communications Commission on July 11, 1980.