WLAV-FM (96.9 FM) is a radio station broadcasting a classic rock music format in Grand Rapids, Michigan. It is the dominant classic rock-formatted radio station in the market and is generally a top ten performer in the Grand Rapids ratings. WLAV-AM went on the air in 1940. In 1949, WLAV-TV 7 signed on, later becoming WOOD-TV 8. WLAV-FM began broadcasting by 1948.