WLAY was a radio station serving the Florence/Muscle Shoals, Alabama, market and was heard at 1450 AM and on a translator at 92.3 on the FM band; it is licensed to the city of Muscle Shoals, Alabama. WLAY is owned by URBan Radio Broadcasting and is part of a six-station cluster operated by URBan in northwestern Alabama and southern central Tennessee.WLAY is one of the oldest broadcast radio stations in Alabama and the Southern United States.