WLLW is a classic rock music formatted radio station in Geneva, New York. They are on the radio at 99.3 FM throughout the Finger Lakes.Their main format is classic rock, they lean towards the heavier side of rock music (Led Zeppelin, Queen & Black Sabbath) as opposed to Boz Scaggs & America, though they do play some lighter material. They also provide Finger Lakes News and events information live on the air as well as on their website *[1]. They can be heard in 13 counties in Upstate NY.