WLMV (1480 AM), branded as "La Movida 1480", is a radio station serving the Madison, Wisconsin area. Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio.The 1480 AM frequency was originally the home of WISM, which was known for its long-time Top 40 and later automated oldies formats.