WLXR-FM (104.9 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to La Crosse, Wisconsin, USA, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC, and features programing from CNN Radio and Westwood One.All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, WI.