For the Charlotte, North Carolina radio station formerly known as "WQCC", see WOGR (AM).WQCC (106.3 FM) is a radio station broadcasting a country music format. Licensed to La Crosse, Wisconsin, USA, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC .All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, Wisconsin.