WRUM (100.3 FM) is a radio station broadcasting Spanish songs. Licensed to Orlando, Florida, USA, the station is currently owned by iHeartMedia, Inc.. The station is also broadcast on HD radio. The station mainly plays reggaeton music, latin pop, or Salsa music. The studios are in Maitland and the transmitter tower is in Bithlo.The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.