WTAC, owned by Superior Communications, began broadcasting in 2002 on 89.7 with 1 kW. Officially licensed to Burton, Michigan, the station's transmitter was located in the Beecher area on the north side of Flint until September 2011 when it moved to Tyrone Township south of Fenton and increased its power to 15 kW.On September 10, 2007, the station submitted an application to the FCC to increase power to 4 kW from a directional antenna.