WTMG (Magic 101.3) is a commercial radio station in Williston, Florida, broadcasting to the Gainesville-Ocala, Florida area on 101.3 FM.WTMG has been in its current format since 1994, playing Hip Hop, R&B, Old School and Classic Soul and Gospel. At first, it was Gainesville's only Urban radio station, targeting the Mainstream Urban and Urban Adult Contemporary audiences alike, but has shifted over to a Rhythmic contemporary direction. It is home to the Rickey Smiley morning show.