WUPV is the CW-affiliated television station for Central Virginia that is licensed to Ashland. It broadcasts a high definition digital signal on UHF channel 47 (virtual channel 65.1 via PSIP) from a transmitter northeast of Richmond in King William County along the Hanover County line. Owned by American Spirit Media, the station is operated by Raycom Media though a shared services agreement (SSA) as sister to NBC affiliate WWBT. The two outlets share studios on Midlothian Turnpike/U.S.