WWBF (AM 1130) and (FM 102.9) is a full-time commercial broadcast radio station located in Bartow, Florida, USA. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.WBF has been under the same local ownership and management since 1984, and was granted a license by the FCC on September 6, 1969.