WYFF, virtual channel 4 (UHF digital channel 36), is an NBC-affiliated television station located in Greenville, South Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WYFF maintains studio facilities located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.