Wallace "Wally" Olins, CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding who was Chairman of Saffron Brand Consultants. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters. These include 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain.