This article describes the company. For their breakfast cereal of the same name, see Weetabix.Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands. Weetabix is also the name of one of the company's products, a wheat-based breakfast cereal in the form of relatively large biscuits.