William Hollingsworth "Holly" Whyte (October 1, 1917 — January 12, 1999) was an American urbanist, organizational analyst, journalist and people-watcher. After his book about corporate culture The Organization Man (1956) which sold over two million copies, Whyte turned his attention to the study of human behaviour in urban settings. He published several books on the topic, including The Social Life of Small Urban Spaces (1980).