XFM London was a commercial radio station in the United Kingdom owned by Global Radio and broadcast on 104.9 FM in London, on digital radio via 30 DAB multiplexes across the country, Sky, Freesat and Virgin Media.Xfm played a range of alternative music, particularly indie, hip hop, rock, and a range of dance music, but since the merger between GWR Radio and Capital Radio Group, which led to the creation of its parent Gcap Media, the range of music it played narrowed markedly and the station later focused primarily upon commercially successful alternative music.