Zee Bangla (Bengali: জ়ী বাংলা) is a Bengali language cable television channel in India. It is offered by Zee Network, part of the Essel Group.The channel was first launched in 1996, but was taken off air within two months. It was relaunched as Alpha Bangla in 1999. In 2005, Zee TV went for a major brand revamp. It unveiled a new logo on 27 March 2005 at the Zee Cine Awards and thereafter Alpha Bangla became Zee Bangla.