Zehu Ze! (Hebrew: זהו זה!‎, lit. This is it!) was a long-running Israeli entertainment television program produced by Israeli Educational Television (IETV) and broadcast on the Israeli Channel 1 (until 1994) and Channel 2 on which the IETV has special broadcasting hours. The program ran regularly from 1978 to 1998.The program was first promoted as a youth program. It was originally several comedy segments. From the start of the 1980s, the whole episode focused on one subject.