ZickZack Schallplatten is a German record label based in Hamburg. Founded by former "Sounds" magazine journalist Alfred Hilsberg in 1980, it mainly distinguished itself by releasing acts from the underground side of Neue Deutsche Welle, a term coined by Hilsberg in his Sounds article "Neue Deutsche Welle - Aus grauer Städte Mauern".Since then, the label has become a platform for many German independent bands.