{ "items" : [
    { "id" : "http://dbpedia.org/resource/Affinity_marketing"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party. The first academic approach of affinity marketing has been provided by Macchiette and Roy in 1992 and they described this notion as a combination of affinity and the marketing ideas."] } } }
