{ "items" : [
    { "id" : "http://dbpedia.org/resource/Lester_Wunderman"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term \"direct marketing\" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998." ] ,
        "http://xmlns.com/foaf/0.1/name" : [ "Lester Wunderman",
          "Wunderman, Lester" ] ,
        "http://xmlns.com/foaf/0.1/depiction" : [ "http://en.wikipedia.org/wiki/Special:FilePath/Lester_wunderman.jpg" ] ,
        "http://purl.org/dc/elements/1.1/description" : [ "Creator of modern-day direct marketing" ] ,
        "http://dbpedia.org/ontology/birthDate" : [ "1920-06-22Z" ] ,
        "http://dbpedia.org/ontology/birthPlace" : [ "http://dbpedia.org/resource/New_York_City" ] ,
        "http://dbpedia.org/ontology/birthYear" : [ "1920Z" ] ,
        "http://dbpedia.org/ontology/thumbnail" : [ "http://en.wikipedia.org/wiki/Special:FilePath/Lester_wunderman.jpg?width=300"] } } }
