{ "items" : [
    { "id" : "http://dbpedia.org/resource/Lovemark"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name  written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, \"Brands are running out of juice\". He considers that love is what is needed to rescue brands." ] ,
        "http://xmlns.com/foaf/0.1/name" : [ "Lovemarks:",
          "The Future Beyond Brands" ] ,
        "http://dbpedia.org/ontology/author" : [ "http://dbpedia.org/resource/Kevin_Roberts_(businessman)" ] ,
        "http://dbpedia.org/ontology/isbn" : [ "978-1-57687-204-8" ] ,
        "http://dbpedia.org/ontology/nonFictionSubject" : [ "http://dbpedia.org/resource/Marketing" ] ,
        "http://dbpedia.org/ontology/numberOfPages" : [ 224 ] ,
        "http://dbpedia.org/ontology/publisher" : [ "http://dbpedia.org/resource/PowerHouse_Books"] } } }
