{ "items" : [
    { "id" : "http://dbpedia.org/resource/Marketing_strategy"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives."] } } }
