{ "items" : [
    { "id" : "http://dbpedia.org/resource/Multicultural_marketing"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the \"general market.\"  Typically, multicultural marketing takes advantage of the ethnic group's  different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience."] } } }
