{ "items" : [
    { "id" : "http://dbpedia.org/resource/Narrowcasting"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Narrowcasting has traditionally been understood as the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription.  Narrowcasting is based on the postmodern idea that mass audiences do not exist."] } } }
