{ "items" : [
    { "id" : "http://dbpedia.org/resource/Personalization"
      "properties" : {
        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Personalization, also known as customization, consists of tailoring a service or a product to accommodate specific individuals, as opposed to general groups. A wide variety of organizations use personalization to improve customer satisfaction, as well as for advertising. Personalization is a key element in social media and recommender systems." ] ,
        "http://www.w3.org/2000/01/rdf-schema#seeAlso" : [ "http://dbpedia.org/resource/Web_page"] } } }
