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    { "id" : "http://dbpedia.org/resource/Understanding_Media"
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        "http://www.w3.org/2000/01/rdf-schema#comment" : [ "Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a pioneering study in media theory. McLuhan proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role not only by the content delivered through it, but also by the characteristics of the medium.McLuhan pointed to the light bulb as an example." ] ,
        "http://xmlns.com/foaf/0.1/name" : [ "Understanding Media: The Extensions of Man" ] ,
        "http://dbpedia.org/ontology/author" : [ "http://dbpedia.org/resource/Marshall_McLuhan" ] ,
        "http://dbpedia.org/ontology/isbn" : [ "81-14-67535-7" ] ,
        "http://dbpedia.org/ontology/mediaType" : [ "http://dbpedia.org/resource/Printing" ] ,
        "http://dbpedia.org/ontology/nonFictionSubject" : [ "http://dbpedia.org/resource/Media_studies" ] ,
        "http://dbpedia.org/ontology/numberOfPages" : [ 318] } } }
