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Jenna Lyons has been the creative director and president for J.Crew since 2008 and 2010, respectively. Nicknamed the "Woman Who Dresses America," Lyons' creative force and style have been called the reason that J.Crew has turned into a cult brand and has had profits more than triple in a ten-year span (2003–2013). She currently resides in Tribeca with her son, Beckett.