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dbpedia:Lester_Wunderman
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Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
foaf:name
Lester Wunderman Wunderman, Lester
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dc:description
Creator of modern-day direct marketing
dbpedia-owl:birthDate
1920-06-22Z
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dbpedia:New_York_City
dbpedia-owl:birthYear
1920-01-01Z
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