This HTML5 document contains 8 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

PrefixNamespace IRI
n4http://dbpedia.org/resource/Kevin_Roberts_(businessman)
dbpedia-owlhttp://dbpedia.org/ontology/
foafhttp://xmlns.com/foaf/0.1/
rdfshttp://www.w3.org/2000/01/rdf-schema#
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
xsdhhttp://www.w3.org/2001/XMLSchema#
dbpediahttp://dbpedia.org/resource/
Subject Item
dbpedia:Lovemark
rdfs:comment
Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.
foaf:name
Lovemarks: The Future Beyond Brands
dbpedia-owl:author
n4:
dbpedia-owl:isbn
978-1-57687-204-8
dbpedia-owl:nonFictionSubject
dbpedia:Marketing
dbpedia-owl:numberOfPages
224
dbpedia-owl:publisher
dbpedia:PowerHouse_Books