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Markus Giesler is a Canadian economist, marketing professor, and expert on market creation and customer experience design. He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process.
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Markus Giesler Giesler, Markus
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Canadian economist
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1976-07-20Z
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1976-01-01Z
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