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Psycho-Cybernetics is a self-help book, written by Maxwell Maltz in 1960 and published by the non-profit Psycho-Cybernetics Foundation. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz. Many of the psychological methods of training elite athletes are based on the concepts in Psycho-Cybernetics as well.