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Subject Item
dbpedia:Understanding_Media
rdfs:comment
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a pioneering study in media theory. McLuhan proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role not only by the content delivered through it, but also by the characteristics of the medium.McLuhan pointed to the light bulb as an example.
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Understanding Media: The Extensions of Man
dbpedia-owl:author
dbpedia:Marshall_McLuhan
dbpedia-owl:isbn
81-14-67535-7
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dbpedia:Printing
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dbpedia:Media_studies
dbpedia-owl:numberOfPages
318