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The Wasserman Media Group is a sports marketing and talent management company based in Los Angeles.Casey Wasserman founded WMG in 1998, and remains its CEO.In 2002, WMG acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, CA.In 2004, WMG purchased 411 Productions and a few months later relaunched it as Studio 411, a sports entertainment film studio.