. . "Beyond the Core: Expand Your Market Without Abandoning Your Roots is a non-fiction book by American business consultant Chris Zook. This is the second book in his Profit from the Core trilogy, followed by Unstoppable released in 2007."@en . . "256"^^ . "Beyond the Core: Expand Your Market Without Abandoning Your Roots"@en . . . "978-1578519514" .