"Edmund Ser (Chinese: \u53F2\u632F\u534E; pinyin: Sh\u01D0 Zh\u00E8n Hu\u00E1) (born Ser Chen Huah, 11 November 1955) is a Malaysian fashion designer and businessman based in Kuala Lumpur, Malaysia. He is best known for his designer brand, Edmund Ser of Malaysia. He created the Edmund Ser, Spade, and SER fashion labels. He has been a guest judge on Project Runway Malaysia, as well as judging the Malaysia Young Designers' competition and the Miss Malaysia Pageant."@en . . "Ser Chen Huah"@en . "Ser, Edmund"@en . . "Edmund Ser"@en . . "1955-11-11Z"^^ . . "Malaysian fashion designer" . . "1955Z"^^ . .