"Festival Foods is a privately owned company operating stores throughout Wisconsin. It was founded as Skogen\u2019s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family. (Festival Foods stores found in Minnesota are owned by Knowlan's Super Markets, Inc.) Festival's private label brands are supplied by SuperValu, with the majority under their Essential Everyday label."@en . "Festival Foods"@en . . . . "21"^^ . .